VUORI PARTNERS WITH TEXAS LONGHORNS QUARTERBACK ARCH MANNING

Performance apparel brand Vuori announced that Arch Manning, starting quarterback for the University of Texas Longhorns, is its newest brand partner.

Manning will be featured in Vuori’s 2025 marketing campaigns, including branded social content and performance-driven storytelling designed to celebrate Vuori’s core values of integrity, movement, and everyday ambition.

“We’re thrilled to welcome Arch Manning to the Vuori family as our first-ever football NIL partner,” said Joe Kudla, Founder and CEO of Vuori. “Arch represents a new generation of athletes—grounded, driven, and authentic. His mindset and approach to the game reflect the very qualities we aim to inspire through our brand, and we’re proud to support him in this next chapter of his journey.”

Arch will be featured in the campaign wearing pieces from Vuori’s collections—including the Kore Short, Strato Tech Tee—integrating the brand’s apparel into every part of his routine, from training and recovery to travel and daily life as a student-athlete.

“Football is a huge part of my life, and Vuori fits right into the way I train, recover, and reset,” said Arch Manning. “It’s performance gear that works as hard as I do, but it’s also about staying comfortable and focused off the field. I’m excited to partner with a brand that really understands what athletes need every day.”

This collaboration marks a milestone in Vuori’s growing roster of athlete and talent partnerships and underscores the brand’s commitment to championing individuals who live with purpose—on and off the field.