Walmart May Win The Store Pickup Battle, But Not The War With Amazon
Marc Lore, head of Walmart’s e-commerce operations in the U.S., says that one of the things he loves about his employer is its “maniacal focus” on its customers and the way it goes about “finding ways to offer them low prices — every day.” The most recent evidence, according to a company blog post written by Mr. Lore, is “Pickup Discount,” a new program that gives customers a price break for ordering select items online at Walmart.com and picking them up in one of the chain’s 4,700 stores. The new discount, going into effect today, will initially be available on 10,000 items. By the end of June, more than one million items will be eligible. Discounts are expected to range between three and five percent of regular prices depending on the item. Walmart offered examples of the deals consumers will get with its pickup discount, such as the LEGO City Great Vehicles Ferry, 60119, which will cost $23.99 when delivered and $21.44 when picked up. “We’re creating price transparency to empower customers to shop smarter and choose what’s best for them. Now, they can either pick up and save even more money, or ship two-day for free to home, without paying for a membership,” wrote Mr. Lore. Read more at Forbes.
