Why Walmart Is Soaring While Macy’s flounders

by MR Magazine Staff

The latest financial results from chain-store giants Walmart and Macy’s painted a stark picture Tuesday of how one retailer is finding its way through a retail landscape increasingly dominated by e-commerce giant Amazon, while the other struggles to regain its footing. Walmart, the world’s largest retailer, saw rising sales during the fiscal fourth quarter ended Jan. 27 reflecting its focus on a more efficient in-store experience, deep discounts offered over the holidays, and better options for those choosing to shop online. But Macy’s saw sales fall short during its fiscal fourth quarter ended Jan. 28 as fewer customers browsed its aisles. “The key difference between Macy’s and Walmart is that Walmart is still able to drive customers to its stores in a way that Macy’s is simply failing to do,’’ says Neil Saunders, managing director of the retail analytics firm Global Data. While Walmart’s grocery offering is a key factor in drawing a steady stream of foot traffic, “the wider truth is that Walmart has also remained relevant to the shopper while Macy’s has failed to differentiate.” See more at USA Today.