Walmart tries again in apparel with new private label

Walmart on Monday unveiled Free Assembly, a private apparel label priced between $9 and $45. The Fall collection includes more than 30 items for women and 25 items for men, according to a company blog post from Denise Incandela, Walmart senior vice president of Women’s Group, Elevated and Online Brands. Development of the line, which is available online and in select stores, was led by Dwight Fenton, whose resume includes J. Crew, Old Navy and, most recently, Walmart-owned Bonobos, according to another post from Incandela. The move comes on the heels of the launch of a discount line from Walmart-owned Eloquii, an online-only women’s plus brand the retail giant acquired two years ago. “Eloquii Elements” is available at Walmart.com in addition to Eloquii’s own site. Read more at Retail Dive.