Warby Parker Launches AR Tool For Virtual Try-On

Warby Parker unveiled a virtual try-on feature that allows mobile smartphone users to view how glasses look on them as they shop through the retailer’s mobile app, according to a company Facebook post. The new Virtual Try-On capability was built on Apple’s ARKit platform, uses the company’s Face ID technology and True Depth camera function, and is currently available for users of the iPhone X or later iPhone models, according to a report from The Verge. The new feature arrives several years after Warby Parker and other glasses retailers started offering virtual try-on features on their websites, though these features didn’t use AR technology, according to the same report. Read more at Retail Dive.

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