Warby parker teams up with i am other

by Stephen Garner

Warby Parker has teamed up with I Am Other for its latest collaboration.

Founded by Pharrell Williams, I Am Other serves and represents the innovators, groundbreakers, and outliers—the others— among us, helping to usher in the next wave of visionaries.

Together, the eyewear company refashioned its Winston eyeglasses, a crowd-pleaser since one of its earliest assortments in 2010. Choosing this pair was a no-brainer: steeped in mid-century cool, it’s a softly square shape that pulls off contemporary and soulful, too. Already a disarmingly studious number, this adaptation of Winston kicks the scholarly spirit up a notch. For this collaboration, Warby Parker has encircled the nose bridge with a band of Canary yellow. That detail is a reclamation of taped-up glasses, now a bright and humorous symbol of forward-thinking and defying expectations. Each frame arrives with a vivid lens cloth in I Am Other’s colorful take on camo, tucked in a purple box lined with the same pattern. The case is emblazoned inside with I Am Other’s mission statement: “That which makes you different makes you special. Be other.”

For the campaign, Warby Parker took the frames to Virginia Beach, VA— Williams’ hometown—and (safely) captured them on a cast of local creators who personify the enthusiasm behind this collaboration and originality that I Am Other celebrates. There, photographer Micaiah Carter turned his lens on four special folks: artist Hampton Boyer, artist Nastassja E. Swift, photographer Ali Jones, and skater Lorenzo Johnson.

In honor of the new collaboration, Warby Parker has made a donation to Pharrell’s Yellow, a nonprofit working to even the odds for all youth through education. Yellow is teaching for the future, empowering children from all backgrounds to see themselves and the world through the Yellow “Lens of Possibility.” As part of the donation, we’re excited to partner with Yellow on a series of entrepreneurship and creativity workshops that will help children actualize their change-making ideas.

The new glasses start at $95, including prescription lenses, and are exclusively available online and on the Warby Parker app.

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