Consumers today are buying everything on the internet from prescription medication to private jets. But as recently as 2010, the idea of purchasing prescription eyeglasses online seemed far-fetched to many. That was the year that Warby Parker co-founders Dave Gilboa and Neil Blumenthal, along with their business school classmates, launched the e-commerce platform specially devoted to eyewear. Gilboa says they ignored the advice of others, many with deep industry experience, who argued that launching both an e-commerce platform and a new eyewear brand was biting off more than they could chew. Read more at Inc.