This Watch Is Inspired By The Golden Age Of Italian Sports Cars

by MR Magazine Staff

Great design knows no boundaries. So it shouldn’t come as a surprise that the post-World War II golden age of Italian automotive design—from the 1940s through the 1970s—has influenced the world of watch design as well as the world of cars. Automakers like Alfa Romeo, Ferrari, Lamborghini, Lancia, and Maserati immediately conjure up visions of sleek, aerodynamic lines that feel as appropriate on a sports car as a timepiece. Watches and driving are, after all, intimately linked, with accurately measuring speed an all-important aspect of auto racing. These famous sports cars have captured the imagination of drivers and collectors ever since—perhaps none more than Brooklyn-based independent watchmaker Bradley Price, the designer behind timepiece and accessories line Autodromo. “I chose the name because it has an Italian ring to it, and my passion is for Italian cars and Italian design—primarily 20th Century cars from the 50s, 60s, and 70s,” Bradley says.”It just sounded right.” See more at Esquire.