WAX LONDON LAUNCHES ITS FIRST U.S. RETAIL PRESENCE

Wax London held a launch event in Los Angeles to celebrate the brand’s official U.S. retail debut with a month-long residency at The Optimist in Culver City. Starting this month, shoppers in LA can explore an extended range of Wax London’s menswear

The event drew a crowd of fashion insiders and cultural tastemakers, including Andrew Matarazzo, Gavin Leatherwood, Philip Uter, Matthew Postlethwaite, and Adam Ballheim, all of whom joined to toast Wax London’s arrival in California.

Expanding into LA is part of the brand’s international growth effort. This new residency gives locals the opportunity to shop an extended range of Wax London staples — a collection rooted in sustainability and style.