Wayfair is latest e-commerce retailer to open a physical store

by MR Magazine Staff

The so-called digital native retailers also really like physical retail after all. Online home furnishings retailer Wayfair said on Tuesday it would be opening its first full-service permanent store at the Natick Mall in Natick, Mass., near Boston in early autumn, joining the growing ranks of e-commerce stars adding physical stores to their retail mix. The move comes on the heels of successful experiments with pop-up stores. The goal, Wayfair CEO and co-founder Niraj Shah said in a statement, was to offer shoppers more options and provide customers with “knowledgeable support and expertise of our in-store design team” that are often called when people are buying big-ticket items but are hard to offer online. The store will be about 3,700 square feet in size, about a third the size of a drugstore. Read more at Fortune.