‘We Are Not The Abercrombie & Fitch That You Once Knew’: Before-And-After Photos Reveal How The Store Has Changed

by MR Magazine Staff

At Abercrombie & Fitch’s investor day on Wednesday,the company’s CEO Fran Horowitz assured Wall Street that the brand has changed and outlined its strategy to grow into a $5 billion business. The company, which also owns Hollister and Abercrombie Kids, has been working hard to execute a turnaround by investing in its stores, closing unprofitable locations, improving its product assortment, and working on its marketing strategy. This is paying off – in the third quarter of 2017 the parent company reported positive sales growth for the first time in six years. In the fourth quarter of 2017, the Abercrombie brand alone had its own comeback, reporting an impressive 5% increase in same-store sales. Read more at Business Insider.