Japanese designer Eiichiro Homma built his career walking the line between style and function. He worked for 18 years at Goldwin, a Japanese sportswear label that included brands like The North Face and Helly Hanson. And in 2003, he founded Nanamica, a clothing brand that fused elements of performance with wardrobe staples.
Well over a decade before brands stateside began pushing traditional garments made with technical fabrics, Homma defined the category with his own label and The North Face Purple Label. “Since we are not Olympic athletes nor Everest climbers, we don’t need gears for competition,” Homma told us in 2018. “We thought if we combined classic-looking clothing and the latest technology of functionality, we could create the best gears for our life.” Read more at Gear Patrol.