What Are The Best Retail Experiences Out There?

One retail space that always blows me away is Louis Vuitton’s ever-rotating smaller ‘lab’ space (located in NY at 122 Greene St) beside its SoHo flagship location. This smaller store is completely redone every few months to capture the brand imagery of a collaboration, or focus on a product line or collection. This means everything from exterior paint, graphics and windows to a whole new interior design. There is nothing that remains from the previous concept, not even hooks or hangers. Currently, the space is used to showcase Virgil Abloh’s latest men’s collection. Previous to that was a ‘By the Pool’ concept for its summer beachwear (featuring tiles that made it seem you were underwater in a pool). Read more at The Drum.