What big-box retailers have to gain from dtc brands

Scattered among the CPG mainstays at a Walmart or Target are a crop of direct-to-consumer brands. While built on the notion of cutting out the middleman and selling directly to customers through online channels, DTC brands have increasingly found value in selling goods offline due to high marketing spend online, which can inhibit profitability prospects. Several more mature brands have opened permanent shops in key markets. Others have opted for temporary pop-up stores or turned to traditional retailers to forge partnerships to house their products in a physical setting. Read more at Retail Dive.

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