The day Hello Alice launched in 2017, we committed that our primary focus would be the New Majority of business owners, which includes Black business owners. We did this because we saw the major opportunity to work with some of the fastest growing companies in the country, while also closing gaps faced by entrepreneurs of color. In our continued commitment to Black-owned businesses, our company partnered with the business support organizations Black & Brown Founders, DivInc, and Digital Undivided to compile anonymous owner data and publish a new Impact Report on our Black-Owned Business Resource Center that analyzes challenges that the Black business community is facing right now. Based on responses from more than 28,000 Black owners, 77 percent told us that they need emergency grants immediately. Read more at Inc.