What Brands Are Doing To Be More Inclusive For People With Disabilities

by MR Magazine Staff

It is thought that the collective spending power of disabled people – known as the Purple Pound – is worth £249bn to the UK economy. And yet many brands and retailers still don’t seem to know how to accommodate the needs of disabled consumers. Whether down to poorly designed stores, lack of staff training or simply not offering products and clothes that are disabled-friendly or, in many cases, clothes that are so far from mainstream fashion trends, retailers are excluding one in five people in the UK who has a disability or impairment – and in doing so missing out on a potentially substantial profit. Read more at Marketing Week.