What do you do when your favorite brand behaves badly?

What would it take for fashion to finally reckon with the way it treats Blackness? The loss of Black life, unfortunately. The May 25 murder of George Floyd at the hands of (now former) Minneapolis police officers served as a catalyst for a wave of global protests against racial injustice and in support of Black Lives Matter. Within days, almost every major company in the U.S. had branded their websites and social media pages with messages of solidarity. That’s when it got real. Several BIPOC fashion retail professionals and industry insiders responded to these messages with anecdotes of anti-Black and racist experiences with some of the very brands that were so quick to proclaim that Black lives mattered. All of a sudden, celebrity and influencer favorites like Zimmermann, Reformation and Everlane faced some very serious allegations. Read more at Fashionista.