What Online Shoppers Want Right Now

Most retailers can remember a time when the internet seemed destined to wreck their business, but amid the COVID-19 pandemic, e-commerce has been a saving grace. Many larger publicly traded retailers are reporting triple-digital e-commerce growth, according to Wells Fargo analysts. Some mom-and-pop stores in recent months turned to the channel for the first time. Unsurprisingly, with shoppers still skittish about shopping indoors, digital sales are expected to remain up. “While triple-digit growth won’t continue indefinitely, we do think above-normal growth will continue through year-end,” Wells Fargo analysts led by Ike Boruchow wrote in a July 23 client note. Read more at Retail Dive.