As summer winds down and we shift to the fall and winter seasons, so too does the mindset of consumers and retailers as they look ahead to the holiday season. Despite some indications of returning to “normalcy,” we’re still in a state of flux, with health concerns ongoing. With this backdrop, patterns are emerging for retailers looking to optimize and grow their holiday sales. Even though it may be too late to effectively put new marketing and promotional tactics in place, retailers should be aware of three macro trends as we move into the 2021 holiday season. Read more at Forbes.