What Tech And Metrics Do You Need For Omnichannel?
Mar 17, 2020
About 20% of retailers do not think they have the right technology or metrics to execute their omnichannel strategy, according to a 2019 Forrester survey of 69 retailers. More than half (53%) of these retailers had plans to invest in a new order management system (OMS) last year and another 28% were planning to spend on a warehouse management system, the survey found. “At the most basic level, retailers appear stymied by the metrics they should hold stores accountable to, underscoring that incrementality is often difficult to measure,” the report reads. Nearly a quarter of respondents (23%) said finding the right metrics for a fulfillment program was “very challenging.” Read more at Supply Chain Dive.
