What the pandemic reveals about e-commerce

In many areas of the country, physical stores are reopening as restrictions set to slow COVID-19 ease.​ In the meantime, e-commerce has soared. Last month, non-store sales, mostly conducted through e-commerce, rose 28%, a bright spot in a period when overall retail sales tracked by Retail Dive plummeted 16% year over year, or 17.8% as measured by the federal government. Those non-store sales managed “to capture 19% of overall retail sales; compared to 12% on average the past two years,” according to a note from Wells Fargo Economics Group, led by Senior Economist Tim Quinlan. ​Read more at Retail Dive.