by Stephen Garner
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Liberty Fairs is officially joining forces this week with L.A. Men’s Market to host a first-of-its-kind event in Los Angeles since the onset of the pandemic. The new dual-gender contemporary and lifestyle trade event, dubbed “Liberty West,” will take place at the California Market Center in downtown L.A. from August 4-5.

Liberty Fairs aims to create a trade show experience like no other with Liberty West, building a strong community beyond fashion in Los Angeles as the event organizers transition away from its typical bi-annual Las Vegas event. The Pavement, Liberty Fairs’ curation of minority-owned brands making an impact in the fashion industry, will be at the center of the show, and visitors will have the opportunity to meet these designers in person. The initiative reflects Liberty Fairs’ commitment to promoting a diverse, uplifting space for designers, cultural creators, and the L.A. community.

Liberty Fairs will showcase an assortment of diverse brands across various categories such as Pendleton, Fjallraven, Primitive, Bobblehaus, Serge Blanco, 7 For All Mankind, Robert Graham, Kappa, The Hundreds, Psycho Bunny, Paraboots, Silent Panda, and many more.

Throughout the event, guests can expect a number of on-site activations including The Grove powered by Come Back Daily, an experiential pop-up CBD wellness center featuring a curated selection of premium CBD brands; The General Store curated by Travis Weaver of Manready Mercantile, a one-stop-shop of specialty items including homewares, apothecary brands, and small-batch goods alongside well-crafted clothing brands.

Additionally, the event will feature multiple lounges and food, promote culture and exposure for POC business owners. One of the three food vendors, Sweet Blessings, will be serving up authentic soul food, a rarity at trade shows. Chris Pyrate, a popular Black muralist, will be creating live art during the event. DJ Carisma, a Latina woman, is set to spin at the after-party.