What’s Behind The Rise In Retailer Loyalty Program Revamps?

by MR Magazine Staff

In a retail landscape where customers are overwhelmed by choices — where to shop, how to shop, which brands to shop — loyalty is more important than ever. It’s not just about the sheer number of competitors, though. The convenience of retailers like Amazon and Walmart puts additional pressure on the rest of the field to provide not only a unique experience, but also rewards that make it worthwhile for shoppers to stick around. In the past year, the space was reshaped when a slew of retailers reinvented, upgraded and dropped loyalty programs. The multi-retailer Plenti program shut down in July after Macy’s and several other important participants bailed. And several retailers have tweaked or added internal loyalty programs. Program changes have ranged from department stores, including Macy’s, Nordstrom and Kohl’s, to big-box and specialty retailers like Target, DSW and Lululemon. Read more at Retail Dive.