What’s Next For Superdry?

by MR Magazine Staff

Following Superdry co-founder Julian Dunkerton’s reinstatement as non-executive director and the subsequent mass resignation of the Superdry board, Drapers investigates how the entrepreneur will execute his promised brand turnaround. Dunkerton won his bid for reappointment as a non-executive director of Superdry by just 2.3% of the vote on 2 April, after a public and hard-won fight. As expected, the retailer’s chairman Peter Bamford, chief executive Euan Sutherland, chief financial officer Ed Barker, and chairman of the remuneration committee Penny Hughes resigned with immediate effect. Dennis Millard, Minnow Powell, Sarah Wood and John Smith will stand down as directors with effect from 1 July. Meanwhile, former Boohoo chairman Peter Williams has been appointed as chairman. Read more at Drapers.