What’s Prada doing right in China?

Things are looking promising at Prada.

Despite flat retail sales last quarter, the brand’s ability to hold ground in a slowing luxury market is being read less as a miss and more as a mark of resilience. In Q1 2025, Prada Group, which also owns Miu Miu, grew revenue 13% YoY to 1.34 billion euros ($1.5 billion), supported by Miu Miu’s ongoing momentum, with retail sales up 60%. Read more at Jing Daily.