When Online Activity Soared Last Year, So Did Data Collection.

When the threat of the virus kept scores of retail locations temporarily closed, ordering items online became the go-to option for many consumers stuck at home. Instantly, almost every item was sold and bought online — from fresh produce and toiletries to apparel and office equipment. In a matter of weeks, the shift toward a more digital world accelerated. The pandemic pushed shoppers to spend a whopping $844 billion online between March 2020 to February this year, according to Adobe. In 2022, Adobe projects e-commerce spending to reach $1 trillion. Read more at Retail Dive.