Fashion brands are hiring two types of creative director these days: A-list celebrities and complete unknowns. No grey area.
Consider that, within mere days of each other in late May 2023, both Bally and Ann Demeulemeester hired relatively anonymous designers to fill their creative director roles. Bally swapped RHUDE founder Rhuigi for Gucci vet Simone Bellotti while Ann Demeulemeester replaced Ludovic de Saint Sernin with Stefano Gallici, a former Haider Ackermann assistant. Read more at Highsnobiety.