Global brand management firm WHP Global (WHP) has signed a long-term license with leading Chinese luxury fashion retail group YouXiang (YX) to market and distribute the Joseph Abboud brand in China across all channels of distribution including ecommerce, freestanding retail stores, shop-in-shops, and wholesale/franchise. The brand launch in Greater China, slated to begin in Spring 2023, will include a full collection of men’s apparel, footwear, bags and luggage, and accessories.
“We are looking forward to partnering with YouXiang as we focus on the expansion of Joseph Abboud’s reach through both international and digital channels,” said Stanley Silverstein, Chief Commercial Officer of WHP Global, which owns the Joseph Abboud brand. “YouXiang has successfully brought some of the best-known high-end fashion brands to China, making them the perfect partner to help us reach millions of consumers in one of the world’s fastest-growing fashion markets.”
“We are excited about this partnership as Joseph Abboud is a globally celebrated men’s fashion brand with tremendous opportunity in China,” said YouXiang founder Jack Lee. “We intend on fully leveraging our authority in bringing premium fashion brands into the Greater China market as well as our growing retail footprint to build a strong business together with WHP Global.
An iconic American men’s fashion brand, founded in 1987, Joseph Abboud is a top-selling label at Men’s Wearhouse with a robust Made in America custom-tailored business operated out of the longstanding Joseph Abboud Factory in New Bedford, Mass. The brand has experienced strong growth within its core collections, including tailored clothing, special occasion, and return to the office.
Founded in 2008, YouXiang is an exclusive distributor of premium European brands providing complete supply chain, marketing, customer service, and logistics in the China market. The company reaches millions of consumers through its own retail channels with high end stores including Via Dante, U D X, and Aquascutum, and as an authorized distributor for brands including Armani, Michael Kors, Moncler, Theory, TOD’s, Versace, and YSL, which combined generate over $750 million in annual sales.
New York-based WHP Global also owns Anne Klein, Joe’s Jeans, William Rast, and Lotto, as well as a controlling interest in the Isaac Mizrahi brand.