Why 2022 Should Be The Year Of Personalization In Retail

The pandemic has changed the way consumers shop for the better part of two years, and most experts agree the way we buy goods has been altered permanently. While recent data reveals the majority (76%) of customers are eager to return to stores, experts say the future of retail isn’t about brick-and-mortar vs. online shopping. Instead, the real challenge is going to be consistently delivering new experiences like curbside pickup and designing better ways to personalize the customer experience. As retailers position themselves for this new normal, who is doing things right and where should priorities lie in 2022? Read more at Forbes.