Why Bootstrapped Apparel Brands Like Aviator Nation Are Opting Out Of Venture Capital

In 2020, there are hundreds of new apparel brands launching every single day—and venture capital abounds. In fact, data shows that since 2010, U.S. venture capital investments have increased from just $15 billion per year to nearly $55 billion in 2019. So how are the digitally-native brands that launched 10-15 years ago and didn’t take outside funding doing today? Of the ones who’ve made it through the proverbial “dip” and are still around—what competitive advantages do they have over emerging retailers? If you ask Philip Soriano, the GM for East Coast Operations at e-commerce software company Yaguara, he says their lean growth experience over the past decade is invaluable. Read more at Forbes.