On Tuesday morning, the world awoke to a slightly smaller social media universe: overnight, Bottega Veneta, one of the biggest fashion brands in the world, deleted their Instagram, Facebook, and Twitter accounts. “Sorry, this page is not available,” reads the @BottegaVeneta URL, where the brand had over 2.5 million followers. Bottega did not return a request for comment, but a tweet from the fashion publication A Magazine Curated By suggested that this was intentional, rather than a social-media intern’s worst nightmare. “What’s missing from 2021? @BottegaVeneta is,” the tweet (since deleted) read, adding that the brand’s creative director, Daniel Lee, debuted the brand’s spring 2021 collection a few weeks ago with a private, socially distanced viewing in London, Lee’s home base. (The brand itself is based in Italy, and has mostly shown in Milan since Lee took the reins in October 2019.) Read more at GQ.