Why E-Commerce Won’t Save Retailers From The Coronavirus
Mar 19, 2020
With stores from Nordstrom and Apple to Hollister and Coach closed until at least late March, and tens of millions of Americans spending far more time at their computers, it’s tempting to think e-commerce can simply pick up the slack for brick-and-mortar chains. But that would ignore factors like an almost certain sharp economic downturn as nervous consumers digest headlines of layoffs and a swooning stock market; how much traditional retailers have come to rely on their stores to support digital sales; and the wide discrepancy of e-commerce readiness among retailers. Read more at Fortune.
