Why Fashion’s Future Will Be Shaped By Male Consumerism

by MR Magazine Staff

What were the most exciting news in fashion this year? Virgil Abloh being hired by Louis Vuitton and Kim Jones going to Dior. That is Louis Vuitton men’s and Dior men’s. Hedi Slimane’s hiring at Celine also included the major news that he will be creating a menswear line. Around the same time Jun Takahashi of UNDERCOVER announced that he will stop showing womenswear on the Paris catwalk and start showing men’s. Last year’s most exciting collaboration was between Louis Vuitton and Supreme, menswear again. On the retail side, the talk of the town has gone from the see-now-buy-now model to the drop model – witness the newly recalibrated Burberry under Riccardo Tisci. This product delivery method is being adopted from streetwear. It was pioneered in Japan by the likes of Hiroshi Fujiwara and NIGO of A Bathing Ape, and adapted in the West by Supreme. The kind of excitement a Supreme drop generates has become the envy of every luxury fashion house. Young men routinely wait in line for hours in order to get a piece of each new drop. When was the last time you saw women line up for new clothes? Read more at Highsnobiety.