Why Google Bought a $100 Million Stake in Gentle Monster

Jun 25, 2025
Multiple sources have reported that Google has invested approximately $100 million USD for a 4% stake in the fast-growing Korean eyewear label Gentle Monster. The news comes one month after the tech giant revealed partnerships with Gentle Monster and Warby Parker to develop design-forward smart lenses for its new Android XR initiative. Read more at Hypebeast.