WHY KITH’S ‘STAR WARS’ COLLABS ARE SO IMPORTANT TO RONNIE FIEG

Founder Ronnie Fieg’s childhood frequently sets the tone for KITH collaborations. KITH x BMW? That’s the car company Fieg’s admired since he was a kid. KITH x Looney Tunes? That’s the cartoon he watched, cereal in hand, every Saturday morning.

On that tip, KITH x Star Wars is another physical manifestation of Fieg’s childhood. Read more at Highsnobiety.

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