Why Purpose-Driven Businesses Are Faring Better In COVID-19

A lot of businesses are thriving in spite of the major challenges presented by the COVID-19 pandemic. The common thread among companies that are weathering the storm most successfully is an authentic and integrated commitment to purpose larger than profitability or growth. Indeed, in the last financial crisis, certified B Corps were 63% more likely to survive than other businesses of similar size. As a long-time operator and investor in socially responsible businesses, John Replogle knows a lot about running businesses with purpose. A recommendation on his LinkedIn profile recalls his role – as CEO of Burt’s Bees – in a recycling audit. This participation was not calling for the audit, or designing it. He joined colleagues to go through trash bins around the office and confirm that waste was being properly sorted. Read more at Forbes.