Why Social Commerce Isn’t Trending Yet
It was August 1, 2003: the country was still mourning the loss of the space shuttle Columbia, which had disintegrated upon re-entering Earth’s atmosphere six months earlier and the Black Eyed Peas’ “Where is the Love?” topped the radio charts. What’s the significance of August 1? A man by the name of Tom Anderson had just founded MySpace, which would grow to be the largest social networking site in the world in 2004. It would also largely change the way we use the internet, ensuring that cataloging and communicating with friends became one of the top uses of the web. Now, social media is undergoing yet another transformation. As Gen Z, a group largely dependent on mobile, looms ever larger in the consumer space, retailers are increasingly trying to meet them where they are: on the social channels where they post photos, talk to their friends and follow their favorite influencers. Read more at Retail Dive.
