Why Storefronts Are Boarded Up During COVID-19
Apr 23, 2020
Boarded-up storefronts are a stark visual reminder of the pandemic. A single store closed off might be a bit odd, but a neighborhood visually closing adds to a supernatural feeling that is evoked as cities shut down and grapple with how to support businesses but still keep local populations safe. Non-essential retailers have been announcing temporary closures since roughly mid-March, and then inch by inch extending the date of those messages. But, should companies physically board up their stores? Is it an unavoidable move to protect assets in a time of so much uncertainty, or a decision that may backfire in the long term, causing unnecessary harm to a brand? Read more at Retail Dive.
