The boom in consumer startups over the past decade has created a new generation of household-name brands: Warby Parker, Everlane, Glossier, Away, etc. Investors have poured money into the field, and many of the best companies are valued at $1 billion or more. But so far, those valuations are mostly theoretical — agreements between investors and executive teams. Few have been supported by the public markets or even an acquisition. Since Dollar Shave Club’s $1 billion purchase by Unilever three years ago, it is hard to name a similar deal. Read more at The New Consumer.