Every golf apparel company has product rollouts. TravisMathew takes the concept literally. From its home base in Huntington Beach, the clothing maker known for its stylish, Southern California–inspired sports and leisure wear extends its consumer reach with custom rides that double as roving pro shops. The big rig pictured here, nicknamed Eleanor, is the newest and largest addition to a 10-vehicle fleet that roams the country’s highways and byways, bringing TravisMathew’s latest to golfers coast to coast. “We wanted to take our retail shop on the road,” says Leif Sunderland, TravisMathew’s VP of marketing and e-commerce. “This allows us to do that, with some serious wow factor.” Read more at Golf.