Will all men’s suiting soon be ‘made-to-order’?

Walk into Selfridges’ men’s formalwear department in its Oxford Street flagship store and you’ll be hard pressed to find a suit. Where once rails of navy ready-to-wear suiting and white formal shirts stood, is now a sea of Gorpcore – named after the colloquial term for trail mix ‘Good Ol’ Raisins and Peanuts’ – meaning Pyrenex puffer jackets and The North Face fleeces.

But, just this week, Selfridges announced a 75% increase in its ‘men’s fashion tailoring’ for SS23 because it has seen “an increase in demand”. It has added a made-to-measure service across eight brands, including Giorgio Armani, Prada, Tom Ford and Thom Browne. Customers can make an appointment at Selfridges Personal Shopping where their “exclusive experience” will begin. Read more at The Industry.Fashion.


One Reply to “Will all men’s suiting soon be ‘made-to-order’?”

  1. The next time I’m in a pinch, I hope that this doesn’t mean I won’t be able to pick up an Ozwald Boatweng off-the-peg when I visit Harry Gordon’s namesake store.

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