Amazon has launched a new bid into luxury with the rollout of a couture shopping experience that will feature established and emerging fashion houses and brands. The company’s Luxury Stores launched on Amazon’s mobile app Tuesday with the iconic fashion house, Oscar de la Renta. The designer’s store features its pre-Fall and Fall/Winter 2020 collections of ready-to-wear apparel, handbags, jewelry, accessories, and a new perfume. More brands will launch within Amazon’s Luxury Stores in the coming weeks and seasons, the company said in a statement. Read more at NBC News.