Will Leather Goods Announces New Stores in Detroit, San Francisco

by William Buckley


Following the Will Leather Goods store openings in Portland, OR and Venice, CA, company founder William Adler launched the brand’s first East Coast store in New York last May. Replete with what are now the brand’s signature Oregonian elements, including Douglas fir walls, live edge wood shelving and fixtures, and intermixed vintage finds, the store fit comfortably in its new Nolita digs and has secured its position as a staple of the downtown shopping scene.

Following the already announced boxcar store opening in Eugene, OR next month, Will Leather Goods will open the second of two installments of what will make a 2015 hat-trick expansion to both Detroit (Adler’s hometown) and San Francisco.

San Francisco will open its doors in July this year. The 2,000-square-foot store at 568 Hayes Street in the Hayes Valley shopping district will be the brand’s seventh. “We’re beginning to build a group of avid fans on the West Coast who appreciate our laid-back lifestyle vibe and signature product,” said Adler. “We’re excited to have a new home in the rich and vibrant city of San Francisco to tell our story.”

The company’s eighth store will open in Detroit this September, a “sprawling” 9,000-square-foot space at 4120 2nd Avenue in the Midtown district. Midtown Detroit, a non-profit planning and development organization supporting the maintenance and revitalization of the Midtown district, has helped pave the way for Will Leather Goods’ foray into the Detroit market, joining other brands in the ongoing development of Midtown as a shopping destination.

“Detroit is the perfect backdrop to bring together my past, the present, and future of Will Leather Goods,” said Adler. “The city is a metropolis of creativity firmly rooted in America’s history and we’re delighted to be part of the growth of Midtown.”