Will Men Rent Fashion?

The rental model has gained traction over the past decade, but men have been left out by companies like Rent the Runway that target women. In the seventh episode of The Future of Fashion podcast, host Hilary Milnes spoke to Regy Perlera and Luc Succes, the founders of Seasons, a rental platform for menswear. A year in, the company is expanding its business after surviving the pandemic. Perlera and Succes discuss how a new generation is changing the way men shop, and opening up opportunities for models like rentals, and why wholesale brands turned to the company after stores closed. See more at Vogue Business.