Actor, producer, and musician Will Smith is releasing the second collection under his new apparel brand Bel-Air Athletics.
On sale only at belairathletics.com through mid-December, the limited collection features more than 40 new items of unisex apparel and accessories. Every item in the collection is limited edition and only available as part of this limited sale.
Bel-Air Athletics debuted earlier this year as a limited drop, and now Will Smith and his team have developed the line into a standalone brand. Bel-Air Athletics is a sports-inspired streetwear brand that celebrates the love of competition, the inclusiveness of fanhood, and the stories, styles, and culture born out of sport. The new brand is part of Westbrook Inc., Jada Pinkett Smith and Will Smith’s newly launched holding company that was formed to execute the Smith Family’s global content and commerce businesses.
Channeling Will’s indelible influence on fashion and culture in the 1980s and ’90s and referencing the iconic series The Fresh Prince of Bel-Air, Bel-Air Athletics is grounded in the individuality and creativity that Smith’s character embodied on the TV show.
Key pieces include the MVP Varsity Jacket (only 50 pieces available, made in Los Angeles); the Bel-Air Skipper Jacket, which is a modern take on 1990s satin baseball jackets; the Will Power 3.0 Long-Sleeve T-Shirt, which shows Smith dunking a basketball on a background of galactic tie-dye; the Gridiron Crewneck, inspired by a Philadelphia Eagles jersey worn by Smith on an episode of The Fresh Prince; and a wide range of Bel-Air Athletics branded gear, including t-shirts, hoodies, sweatpants, and accessories.