The No. 1 most-talked about gift this holiday season, according to IBM Watson Trend, is the Apple Watch—pinning the scale at 100 nearly every day since Aug. 8. The latest iPhone, by contrast, is at the bottom of the pile with a measly score of 2. A Google Trends search this Black Friday morning, on the other hand, gives the iPhone a 54 and has the Apple Watch at 2. In other words, two of the world’s most powerful analytic engines, given the task of monitoring the Internet for product buzz on the busiest shopping day of the year, are in total disagreement. Read more at Fortune.