10-time French soccer league winner Paris Saint-Germain today announced it is expanding its partnership with Fanatics and global leading sport retailer Lids. As part of the Club’s ongoing partnership, Paris Saint-Germain will entrust Lids, which is partly owned by Fanatics, to oversee operations for the Club’s European locations to create a unique and consistent retail experience in Europe and North America for sports fans and fashion enthusiasts alike.
Following the successful opening of the Fanatics and Lids-operated PSG debut permanent store in Los Angeles in 2021, and flagship store opening on New York’s highly coveted 5th Avenue in early 2022, the partnership will now expand to Europe, with Lids set to manage operations for the two stores and new Club locations.
The Paris Saint-Germain stores in Europe will feature the Club’s concept with a full and exclusive range including team jerseys, headwear, accessories, fashion collections, and exclusive product per location.
Those stores will also include customization stations, a signature feature available in most Lids retail stores, where consumers can customize their Rouge & Bleu products on-site. “We are looking forward to continuing this successful partnership with a club as iconic as Paris Saint-Germain,” said Lawrence Berger, Co-Founder and Partner at Ames Watson, owner of Lids, and Chairman of FanzzLids Holdings. “This latest expansion allows us to bring our unparalleled in-store experience to the PSG brand in Europe, while providing new retail capabilities and shopping opportunities to the market.”
“This strategic alliance with Lids is an important step for the club, which is one of the few international clubs to have so many stores of its own internationally,” added Fabian Allègre Brand Director at Paris Saint-Germain. “The opening of this new chapter will allow us to address the European market with a partner who is a pure player in retail. Our ambition is great and it was essential to structure ourselves to meet the growing demand of our fans by providing them with our own retail experience.”
The whole Paris Saint-Germain’s universe will be at its fan’s fingertips. Also, this latest expansion will broaden Lids’ already prominent brick-and-mortar footprint as the retailer plans to continue scaling globally, together with the fastest-growing value football club.