With Private Brands, Amazon Plays The Long Game
by MR Magazine Staff
Mar 20, 2019
In addition to challenging traditional retailers on many fronts, with vast shipping and fulfillment operations and a marketplace to shore up its endless aisle, Amazon is staking a claim in merchandising both commodities and specialties, with its own private and exclusive brands encompassing categories from batteries to mattresses. As a tech company as much as a retailer, Amazon has been able to leverage data from brands — those sold on its primary site as well as through its third-party sellers — to develop products that are good enough or close enough to the originals, usually at lower price points, and thereby gain an edge. Read more at Retail Dive.
