WOLVERINE AND LUCKY BRAND COME TOGETHER ON A LIMITED-EDITION MEN’S WORK BOOT COLLABORATION

by John Russel Jones

Wolverine and Lucky Brand have joined forces to launch a limited-edition men’s boots collaboration. The new collection delivers four one-of-a-kind designs inspired by Lucky Brand’s spirit of reinvention with iconic Wolverine silhouettes built for function and everyday wear.

“Our goal with this collection was to blend the distinctive qualities Wolverine and Lucky Brand each possess,” says Tom Kennedy, Global Brand President at Wolverine. “Based on two of our popular styles, these boots were built for those who embrace their individuality and are ready for anything – a perfect mix for making a statement this fall.”

The Lucky Brand x Wolverine collaboration features Lucky Brand’s signature design details including the iconic “Lucky” clover logo and patches of premium denim, combined with the Wolverine emblem. The wedge-style collection is available in both plain-toe and moc-toe options with four eye-catching colorways, including brown, marine blue, burnt olive, and tan. The lightweight block with Goodyear welt construction provides all-day comfort, and fatigue-fighting sole reinforcements minimize stress on feet.

“Wolverine and Lucky Brand share a mutual dedication to the distinctive individuals who embrace ingenuity and authenticity,” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer, ABG, owner of Lucky Brand. “We are pleased to partner with Wolverine to bring Lucky’s first venture into work footwear to life.”

The Wolverine x Lucky men’s boots launch October 20th in select quantities on Wolverine.com and LuckyBrand.com, with pricing ranging from $125 – $135.