Woolmark company partners with luna rossa prada pirelli team for america’s cup

by Stephen Garner

The Woolmark Company announced its official partnership with the America’s Cup team Luna Rossa Prada Pirelli, at a press conference at Pitti Immagine Uomo 96 in Florence on Tuesday. The Woolmark Company will research, develop and support the Luna Rossa Prada Pirelli Team to create wool-rich technical garments to be worn by the entire Luna Rossa sailing team during training, sailing and offshore activities.

The Woolmark-certified Luna Rossa team and crew uniform will include a waterproof jacket, soft shell jacket, polo shirt, T-shirt, wet jacket, blouson, wetsuit and base-layers.

“The partnership between the Luna Rossa Prada Pirelli team and The Woolmark Company is based on a shared philosophy, inspired by innovation and technology, as well as research into new materials and social responsibility,” said Lorenzo Bertelli, head of marketing for Prada Group. “I am certain that having The Woolmark Company as our technical partner will add even more prestige to the team.”

Max Sirena, team director, said: “Our physical activity is very demanding in terms of clothing: the garments we wear must be as isothermic, elastic, breathable and water resistant as possible. Well,

I discovered on my own skin that Merino wool is all this. It really is a performance fiber, and besides that, it is also absolutely sustainable and biodegradable. I must say that our new uniforms are a wonderful surprise that makes our body and our spirit feel good.”

“The America’s Cup has always symbolized the best of the best – from the best boats, to the best crews and now the best fiber,” explained Stuart McCullough, managing director of The Woolmark Company. “It’s the first time wool will take to the seas on such a large scale and allows us – along with Australia’s 60,000 woolgrowers – to see Australian wool used in such an innovative way.”

In 2020, the first regatta of the America’s Cup World Series will take place in Cagliari, Italy. Additional World Series events will be held around the world in the lead up to Auckland, New Zealand, where in early 2021, the Prada Cup will decide the Challenger who will race in the 36th America’s Cup, presented by Prada, scheduled for March 2021.